Fashion as Waddell says, “the deals with a world of badak togel illusion on the one hand and a hard-bitten, multi-million pound, extremely complex industry on the other.” And the trend is focalizations of desire (Erner, 2009, in Godart, 2012). People buy clothes not because they need them, but because of the illusion of “current”, “good taste”, “fit in”, and so on. Not because of utility, but based on a “belief” and “belief system”, that only by wearing indonesian clothes can someone feel that they are fashionable and trendy (Kawamura, 2005).
The desire to fulfill such an illusion is well facilitated by fast-fashion by offering (relatively) cheap products – compared to the price of luxury clothing – with contemporary big models. To look trendy and fashionable, people don’t have to force themselves to buy clothes from the Balmain or Kenzo collection which cost tens of millions of rupiah in indonesia. Just buy the Balmain for H&M and Kenzo for H&M collections, or buy roro4d clothes that are similar in style to the Alexander Wang badak togel collection with the Zara brand. With 500 thousand rupiah, people can look like clothes worth 5 million rupiah.
Now it becomes developer clearer why hundreds of millions of clothes per year offered by Zara, H&M and Uniqlo can still be absorbed by the online market. This does not include clothing products offered by Primarx, JC Penny, Benetton, GAP, Esprit, Mango, and other similar brands, which in total reach thousands of millions of items of clothing per year.
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